About RateRep

The story behind the first transparent feedback platform for pharmaceutical sales representatives.

20 Years in the Making

RateRep was founded by Randall Oxendine, a pharmaceutical industry veteran with over 20 years of field experience. Having spent two decades observing the gap between how pharmaceutical companies train their reps and how those reps actually perform in the field, Randall set out to build the platform the industry has always needed but never had.

Combining his deep pharma expertise with a recently earned MBA in International Marketing, Randall created RateRep to bring data-driven transparency to every physician-rep interaction in America.

“The pharmaceutical industry invests billions in its sales force every year. I built RateRep so they could finally know if that investment is paying off — directly from the doctors those reps are serving.”
— Randall Oxendine, Founder

Bringing Accountability and Transparency to Pharmaceutical Sales

RateRep’s mission is to create the first centralized, real-world feedback ecosystem for pharmaceutical sales representatives — empowering healthcare providers with a voice, and giving pharmaceutical companies the actionable intelligence to build more effective, more knowledgeable sales teams.

Transparency

Real feedback from real physicians, unfiltered and unbiased.

Accountability

Data that holds reps and companies to a higher standard.

Intelligence

AI-driven insights that turn ratings into strategic action.

An Underserved Market Ready for Disruption

1M+

U.S. Practicing Physicians — your potential user base

77,400

Pharmaceutical & Medical Device Reps in the U.S.

$20B+

Spent annually on pharma sales force activities

68%

of physicians want more transparency in pharma interactions

Despite this massive market investment, no platform has offered transparent, real-time representative feedback — until RateRep.

Our Ecosystem

Physicians & Doctors

The frontline decision-makers who interact with reps daily.

Healthcare Staff

Nurses, PAs, and office managers who shape rep access.

Pharmaceutical Companies

Manufacturers looking to optimize sales force performance.

Medical Device Companies

Device makers seeking rep accountability and market insights.

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